A push strategy is a marketing approach focused on promoting products to intermediaries (like wholesalers or retailers) to "push" them toward end consumers.
Key Features:
Focus on Distribution: Targets retailers and distributors to stock and sell the product.
Goal: Drive product availability and visibility to encourage customer purchases.
Methods: Trade promotions, discounts to retailers, and direct selling.
Example:
A company offers discounts to retailers for stocking a new product, ensuring it reaches store shelves, where customers can then purchase it.