A pull strategy is a marketing approach aimed at creating demand by directly appealing to end consumers, encouraging them to actively seek out a product or service from retailers or suppliers.
Key Features:
Focus on Consumers: Uses advertising, promotions, and branding to generate interest.
Goal: Create demand so customers "pull" the product through the distribution chain.
Methods: Social media marketing, content marketing, discounts, and word-of-mouth.
Example:
A company launches an ad campaign for a new soda, creating demand that leads customers to ask retailers for it, prompting retailers to stock the product.