MARKOM stands for Marketing Communications. It involves using various tools to deliver consistent marketing messages, including: Advertising: TV, social media ads. PR: Managing public image. Sales Promotions: Discounts, coupons. Direct Marketing: Emails, SMS. Digital Marketing: Social media, SEO. Personal Selling: One-on-one sales. Events/Sponsorships: Brand promotions. Goal: Create awareness, drive sales, and build brand loyalty through integrated communication strategies.